Leveraging technology to prevent the chaos from overly hyped shoe releases for Nike...
"The
line-up, camp-out, carnival-like atmosphere as well as the
occasional riot and stampede
will all be a thing of the past very soon. Perhaps to stemmed the
ongoing negative press over its practices for exclusive edition
launches,
Nike is setting the stage for a new
Twitter RSVP
system for sneaker releases. A high tech solution to eliminate all the
unfavorable experiences relating to the line-up, the new process also
ensures an amount of fairness among all sneakerheads. To start, simply
follow the
Twitter feed of your nearest
Nike Store or NikeTown retail point. Prior to a major release,
Nike
will inform potential buyer of a designated date for RSVP. On the said
date, stores will begin tweeting time for the RSVP process to begin.
Once the RSVP starts, potential buyers much Direct Message the store
within 60 minutes and include:
1> Product Specific #Tag Sent Out By The Store
2> Last 4 Digits Of Your ID – State, Passport, Military, or School
3> Your Shoe Size
RSVP confirmation will be in the form of Direct Message from the
store to you. Similar to an actual line-up, all sizes will be available
via a “first respond, first serve” basis. Customers with confirmed RSVP
must present identification and pick up their product in person on the
day of the launch.
With the introduction of the Twitter RSVP system, Nike will also ban
all midnight in-store releases, in turn, eliminating all line-up and
camp-out. While the new procedure only accounts for Nike retail
locations and not third-party outfit such as Foot Locker, it is the
label’s way to ensure fairness and the safety of its consumers.
The new Twitter RSVP system will start tomorrow, April 19th, as Nike
gets ready to launch the Air Jordan XII Retro “Playoffs” on April 21st.
For detailed instruction and a list of Nike Store/NikeTown Twitter
Accounts, simply see the full disclosure below..." - Freshness
via
Freshness
