Imagine floating around in a random dream-scape while you're in Shanghai...dapperly clad, from head to toe in Prada. Uncertain of what's to come, when you will you awaken, and inevitably returned to reality without an incredibly costly and well tailored wardrobe.
"'First Spring' is Prada's latest collaboration with pioneering Chinese artist Yang Fudong.
Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.
Inspired by the Chinese adage that 'the whole year's work depends on a good start in spring,' this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade." - Prada.com
Please visit Prada.com for the full video.
via Prada
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