"Undoubtedly bolstered by a strong demand for analog photography, and the insatiable consumer thirst of a burgeoning Mainland China market, Leica has seen its fortunes turn around significantly within the last 10 years. In a short segment seen here, Leica’s testament to quality and functionality are the precursors to one of the world’s most respected brands. In 2004, the future of the brand was in serious doubt as it teetered on the brink of bankruptcy. Yet thanks to the vision of investor Andreas Kaufmann, the brand was able to achieve profitability five years later.
Source: Leica News & Rumors"
via Hypebeast
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