After much anticipation and excitement, illest formally announces their collaboration with Hasbro/Transformers. An appropriate collaboration between the lifestyle brand, illest, given their appeal to the automotive culture and Transformers for the obvious reasons in this combination...
"illest™ Announces collaboration with Hasbro/Transformers
LOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most
sought after lifestyle brands, continues its commitment to innovative
collaborations through the partnership with world renowned toy company
Hasbro and their ever popular Transformers brand.
Hasbro, founded in 1923, is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company’s world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro has
over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF,
PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.
On January 11, 2011, illest™ opened its doors to its flagship
boutique in the heart of Little Tokyo of Downtown Los Angeles. In the
past several years illest™ has become one of the most sought after
brands that cater to an audience looking for more than just a label but
rather a lifestyle. illest™ has set the standard in fashion and cultural
partnership, recently collaborating with G-Shock, Beats by Dre, Crooks
& Castle, and DTA.
illest™ and Transformers will collaborate to release a custom
co-branded apparel and accessories line. The partnership brings together
a leading lifestyle & fashion brand and an iconic empire that
Transformers has become over the decades. The iconic illest logo will be
featured on Transformers products from shirts to keychains and
everything in between.
The illest™ / Transformers line will make its debut in Fall of 2012;
the launch of Phase 1, Fall of Cybertron will be August 21, 2012. The
apparel and accessories will be available exclusively in our illest
retail locations, worldwide through the illest distribution. For more
information visit: www.illest.com" - Fatlace
via Fatlace
Friday, July 13, 2012
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