For that perfect glass of Stella, follow these steps...
"Stella Artois releases a rather tongue-in-cheek viral video, the “Stella Artois 9 Step Pouring Ritual”. The video comes in anticipation of the Stella Artois World Draught Masters competition on October 26, 2011, in Buenos Aires. True to the Draught Master’ s underpinnings, the video’s jocular tone promotes the brewery’s time-honored 9 Step Pouring Ritual that is practiced and revered by the world’s best bartenders and connoisseurs from around the world
Source: Devour" - Hypebeast
"Stella Artois releases a rather tongue-in-cheek viral video, the “Stella Artois 9 Step Pouring Ritual”. The video comes in anticipation of the Stella Artois World Draught Masters competition on October 26, 2011, in Buenos Aires. True to the Draught Master’ s underpinnings, the video’s jocular tone promotes the brewery’s time-honored 9 Step Pouring Ritual that is practiced and revered by the world’s best bartenders and connoisseurs from around the world
Source: Devour" - Hypebeast
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