Friday, September 16, 2011

Nike – “It’s About Time”

A great teaser for one of the most surprising Nike shoe release events to date...


"It was something out of military lore.  There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”…  Some hours later and still woozy from jet lags, we arrived  in Los Angeles for a “secret event”.   But not just any event, one that will include Vice President of Design and Innovation, Tinker Hatfield, at its Keynote address.  Yet, everyone hushed up at our inquests at L.A. too.  Things became somewhat obvious a few minutes ago when we entered our hotel rooms.  In each accommodation, a tricked out amenity package with a sleek aluminum shade tagged with “It’s About Time” at the ear piece.  Along side it,  a Apple iShuffle with message from Dr. Emmett “Doc” Brown saying “If my calculation are correct, for the next 24hrs you are gonna see serious stuff!” Things are becoming clearer now…
Photography: Freshness" - Freshness


via Freshness

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