"adidas Japan takes us behind the scenes into the secret laboratory, adizero LAB where product development and research takes place pushing the limits of their sneakers. For its first challenge at the adizero LAB, they test the super lightweight adizero runners against the unsuspecting miniskirt. The result is a humorous and the unorthodox testing method proves to be successful. There should be more challenges coming in the near future from adizero LAB and the viral campaign is off to a great start. Watch the full video after the jump and follow the developments on the adizero Facebook page." - Freshness
via Freshness
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