‘Everybody reads the same story differently’ - 07.01.11

The creativity driving this campaign is awesome. It feeds on the imaginations and thought processes of so many perspectives and even gets you to consider your highlighter usage...

"Oh, the art of highlighting! I love this ad campaign ‘Everybody reads the same story differently’ by Y&R Bogotá, Colombia. When i ran across it at Ads of the World tonight, it just made me smile, and then want to take a highlighter to everything. Too cute to see the various perspectives they play with on who highlights what… see them all up close on the next page: The Little Prince, Don Quixote, and Moby Dick!
Click any of the images to see them larger!" - notcot.com

via notcot.com