Thursday, June 9, 2011

EDWIN Factory Video

Edwin, the "Levi's" of Japan...


Factory from Edwin Europe on Vimeo.


"Japanese brand EDWIN offers us a peek into their complicated, high-quality denim making process in this informative and entertaining short video. Detailing everything from the stitching of the pockets to the hand-distressing and washing of the jeans – EDWIN has made an excellent choice by showing consumers exactly how much hard work and effort goes into creating one pair of their premium denim." - Hypebeast - Douglas Brundage

via Hypebeast

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