Asics x Culture Shoq Gel Lyte III Preview

Asics is definitely moving forward with an effective method of marketing for their Gel Lytes. Similar to a previous post of mine with the Ronnie Fieg collab, I can only continue to appreciate this new direction. I can't deny the combination of beautiful women and clean kicks...

"Offered is a preview of the upcoming second collaborative release between Culture Shoq and Asics, as we see yet another colorway of the ever popular Gel Lyte III. The runners are given a white/black/purple colorway with a nice mix of material choices on the uppers. Also apparent is the shoot itself, which enlists the services of model Amee Enger, sporting the Gel Lyte III in anticipation of the sneaker’s release. Further release details will follow in the coming days." - Hypebeast - L. Ruano

via Hypebeast