Thursday, April 15, 2010

Nike x HIFANA – Nike Music Shoe | Video

Visual and audible stimuli...




"Some where in a top secret location in Tokyo, break beat music duo, HIFANA (composed of KEIZOmachine and JUICY)  discovered that Nike Free Run+ running shoes can drop beats like realtime samplers and no other. HIFANA eschewed a part of their regular break beat set up and hooked up the mixers and sound systems to Nike Free Run+ shoes. When bent or twisted, the ultra-flexible Nike Free Run+ drops different tunes and sounds. Furthering proving that every pair of shoes is different and there is a pair for everyone, and that the great performance Nike Free Run+ is flexible enough to fit any feet and running style or activity, the Nike Music Shoe video is not just about shoes as instruments. Check out the hopping performance from HIFANA which is signature of their creative and original live performances, and see how Nike shoes can sing different tunes. Just take note, the actual Nike Free Run+ sold in stores is absolutely and exclusively a running shoe, and will not sing when bent or twisted, so don’t rush to throw out your mixers just yet." - Freshness

via Freshness

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